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Direct marketing typically involves using direct mail like flyers and letters as a method to reach consumers directly. This approach allows businesses to communicate specifically with potential customers, providing information about products or services, and encouraging immediate responses. Unlike broader marketing methods that reach a wide audience through channels like television or radio, direct mail targets individuals, enhancing the likelihood of generating leads or sales.

Direct mail campaigns can be very personalized and tailored to specific demographics, making them effective for conversions. This format also allows businesses to include tangible materials that customers can hold, which can be more impactful than digital or broadcast advertising. Thus, the use of flyers and letters aligns perfectly with the principles of direct marketing, as it focuses on direct outreach rather than mass communication.